Alimentec | Anuga Select Colombia 2026: the investment event driving franchise growth across the region

In Colombia, interest in supported business models has been steadily increasing among investors and entrepreneurs seeking to minimize risk while maximizing opportunities. In a landscape where economic uncertainty coexists with the desire for financial independence, franchising has emerged as a solid alternative. It offers structured operations, strong brand recognition, and continuous support.

According to the Colombian Franchise Chamber (Colfranquicias), Colombia is home to more than 510 franchising brands and approximately 17,900 businesses operating under this model. In addition, the sector is estimated to generate around 72,000 direct jobs and grows at an annual rate of 8%, positioning the country as a key destination for franchise expansion.

At a regional level, Latin America has become an attractive market for both local investors and international brands, which view the region as a strategic expansion platform. According to the Latin American Franchise Association (ALF), franchising generates an economic activity exceeding USD 100 billion annually across the region.

The Franchise Pavilion at Alimentec | Anuga Select Colombia 2026 continues to grow

Within this context, Alimentec | Anuga Select Colombia took a strategic step in its 2024 edition by introducing, for the first time, a dedicated Franchise Pavilion within the trade fair. The outcome exceeded expectations, attracting more than 8,000 visitors over four days, in a space designed for franchising companies committed to showcasing their value proposition to a qualified, professional, and multisectoral audience.

Following the success of this first edition, the Franchise Pavilion will return for the 2026 edition of Alimentec | Anuga Select Colombia — taking place from June 9 to 12 at Corferias Bogotá — and will now be located in Hall 6, Level 1.

In a country where thousands of individuals are looking to invest and start businesses with strong backing, franchising provides certainty in a complex environment. And if there is one place to explore these opportunities in a concrete, strategic way, with qualified companies, that place is Alimentec | Anuga Select Colombia 2026.